Dr. Alexander Roth

Brakeler Str. 20 | 33100 Paderborn


+49 (0) 176 - 23 11 50 06

Work Experience

January 2022 - Present Arvato Systems Digital (Bertelsmann AG) | Vice President Data & AI

Member of the Board of Directors with overall functional, economic (P&L) and disciplinary responsibility for the Business Division "Data & AI"; Direct report to the CEO; Further development of the consulting and topic portfolio for the customer segments in the following industries: Industrial Midcaps, Utilities, Public, Health, Media and Consumer Products; Responsible for high quality in consulting services, optimal client support and efficient resource and project management as well as for the operation of customer-specific solutions; Expert sales and business development for Business Consulting, Enterprise Data Platforms (SAP, MS Azure & Google) and Intelligent Automation (AI, Cognitive Services, Natural Language Processing, Robotic Process Automation and Business Process Management) in close cooperation with the industry-specific sales units; Providing strategic guidance to client decision makers with foresight for their digital transformation, going beyond a purely technical perspective; Responsible for an innovative, trusting and employee-friendly working atmosphere.

January 2020 - December 2021 Arvato Systems Perdata (Bertelsmann AG) | Senior Manager Data Management & AI

Change management as part of the intra-group transfer of the complete Data & AI department from Majorel to Arvato Systems while maintaining a productive full workload; Incorporation and integration of the department into ongoing business operations during the Corona pandemic (incl. Lock-downs); Definition of the Data & AI service portfolio for the external market; Expansion of the service portfolio to provide cloud-related services; Enhancement of strategic partnerships with hyperscalers Microsoft, Google and AWS for the Data & AI area of responsibility; Establishment of marketing and sales for the new portfolio; Successful acquisition of project orders from new and existing Arvato Systems customers and expansion of existing business; Integration of an additional existing team of Data Scientists into the department; Support in crisis management in a major project of Arvato Systems; Participation in the preparation of a company-wide reorganization for the strategic realignment of Arvato Systems.

September 2015 - December 2019 | Majorel Germany & Eastern Europe | Head of Data Management & AI

Direct reporting line to the CIO Germany & Eastern Europe; Participation in the conception and implementation of several IT-wide reorganizations; International cooperation with other regions of Majorel (India, USA, France, Spain, Benelux, Eastern Europe) to achieve corporate goals, e.g. integration of indian IT solutions in the regional solution portfolio, development of global business intelligence solutions, IT service delivery for global customers; Design and implementation of IT cost savings in the own area of ​​responsibility; Further rollout of the UDWH in the Germany & Eastern Europe region, positioning of the data warehouse as "Best in Class" solution for all regions of the Majorel Group and successful implementation of pilot projects in other countries; Project management for the company-wide adaption to the new General Data Protection Regulation (GDPR); Supporting Majorel's service businesses through presales consulting, design, implementation and operation of business-specific data warehouses, BI, analytics and cognitive services solutions for major customers in various industries (tourism, banking & finance, healthcare, telco, trade, energy).

September 2014 - October 2015 | arvato IT services (Bertelsmann AG) | Head of Solution Delivery

Enrichment of the previous IT management function by IT solutions for pension insurance and mobile virtual network operators (MVNOs); Conception and implementation of the IT strategy in the own area of responsibility (organizational structure and process organization, solution and service portfolio, innovations, employee development); Requirements analysis, conception and implementation of a company-wide data warehouse (UDWH) for the operational and organizational data of all various service businesses of the company; Participation in the implementation of an organization-wide reorganization.

July 2012 - September 2014 | arvato IT services (Bertelsmann AG) | Head of Data Services

Form and establish an IT management team of IT specialists, consultants and project managers for a multi-channel marketing division; Preparation of market studies and preparation of make or buy decisions; Responsible for an IT solution portfolio for address services, dialog marketing, multi-channel Campaign management, local branding; Conducting sales meetings, requirements engineering workshops, conception and implementation of business-specific IT solutions in time, budget and quality in different industries; Managment of an implementation project for a corporate CRM system for an international travel group; Participation in the conception and implementation of an IT-wide reorganization

September 2008 - July 2012 | IT-Portfoliomanager // Senior IT-Consultant

Conducting presales meetings, requirements engineering workshops, coordination of proposals as response to public and private tenders as well as preparation of IT contracts; Concept, build, and cross-divisional establishment of a bid- and contract management team; Build up an IT service & solution portfolio for the social media division; Rollout of Microsoft CRM as a lead management tool in the corporate group; Planning and steering of parts of the group to develop a technical concept as part of a public tender for the digitization of inventory files

Skills & Knowledge

  • Leadership
  • Project Management (IPMA LEVEL B)
  • Agile Methods
  • IT Management
  • IT Law
  • GDPR
  • Data Governance
  • IT Consulting
  • Process Optimization
  • Requirements Engineering
  • Cloud Enterprise Data Architectures
  • Data Warehousing
  • Business Intelligence
  • Intelligent Automation
  • Artificial Intelligence
  • RPA
  • Data Mining
  • Process Mining
  • Analytics


IPMA Level B | Certified Senior Projektmanager

German Society for Project Management (GPM) | Certificate ID 122720

Council of Europe Level C1 | Cambridge English: Business Vantage

University of Cambridge | Certificate ID 501/1089/5

PSM I | Professional Scrum Master


Training | Trained industrial clerk

Chamber of Commerce and Industry (IHK) Lower Saxony


Magenheim, J., Reinhardt, W., Roth, A., Moi, M. & Engbring, D.: Integration of a Video Annotation Tool into a coactive Learning and Working Environment, Full Paper at World Computer Congress 2010, Brisbane, Australia, 10/2010

Brennecke, A., Oevel, G., Finke, S. & Roth, A.: Dienste-Infrastrukturen für E-Learning. Konzeption, Aufbau und Betrieb, in Hauenschild, W., Meister, D.M. & Schäfer, W.:"Hochschulentwicklung innovativ gestalten", Waxmann Verlag, Münster, 01/2010

Roth, A.: Spezifikation und Entwicklung universitärer Lern- und Arbeitsumgebungen, Shaker Verlag, Aachen, 02/2009

Roth, A., Hoppe, G.: Technologische und organisatorische Aspekte von dienstorientierten E-Learning-Infrastrukturen an Hochschulen, in Breitner, H. M., Bruns, B. & Lehner, F.: "Neue Trends im E-Learning. Aspekte der Betriebswirtschaftslehre und Informatik", Physica-Verlag, Heidelberg, 2007, S.319-334

Roth, A., Sprotte, R., Hampel, T., Buese, D.: koaLA - Integrierte Lern- und Arbeitswelten für die Universität 2.0, in Eibl, C., Magenheim, J., Schubert, S., Wessner, M.: Tagungsband der DeLFI 2007, 5. e-Learning Fachtagung Informatik, Lecture Notes in Informatics, P-111, GI, Köllen, Siegen/Bonn, 09/2007

Aumann, S. et al.: Personalisierte Webportale für Hochschulen. Eine Empfehlung der Deutschen Initiative für Netzwerkinformationen (DINI), DINI Schriften, 9D, DINI e. V., Göttingen, 07/2007

Roth, A., Sprotte, R.: koaLA - ko-aktives Lernen und Arbeiten, Presentation at E-Camp for Web 2.0 in Hamburg, 23.02.2007.

Sen, F., Roth, A.: Reorganisation und IT-Unterstützung als Erfolgsfaktoren bei Einführung konsekutiver Studiengänge, Vortrag auf dem 9. Workshop der Kommission Hochschulmanagement im Verband der Hochschullehrer für Betriebswirtschaft e.V. in Münster, 02/2007.

Roth, A., Hoppe, G.: Approaching Heterogeneity within Educational Technology - Concepts, Risks and Success Factors of Launching Service-oriented Architectures, in Pearson, E., Bohman, P.: Proceedings of ED-MEDIA 2006 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Association for the Advencement of Computing in Education, 26.06.-30.06., Orlando/Florida, pp.2228-2233

Roth, A., Strauch, T., Hampel, T.: Supporting the Business Game of a TV Production by LMS - About the Implementation of Highly Configurable Submission Rooms for Various Learning Scenarios, in Pearson, E., Bohman, P.: Proceedings of ED-MEDIA 2006 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Association for the Advancement of Computing in Education, 26.06.-30.06., Orlando/Florida, pp.818-823  read online 

Roth, A., Sprotte, R.: Rapid Development von Community-Plattformen durch die Verwendung terminologischer Objekt-Frameworks, vorgetragen auf dem Web-Montag Ruhrgebiet, Bochum, 11.12.20066 (Infos zum Vortrag, Folien und Zeitungsecho)

Pauleickhoff, F., Roth, A., Hampel, T.: Structuring Organizational Knowledge in Virtual Knowledge Rooms at Philips Semiconductors, Journal of Universal Computer Science (JUCS), Volume 12, Special Issue "6th International Conference on Knowledge Management", Graz/Österreich, 2006, S.367-374  read online  Folien

Suhl, L., Roth, A., Sen, F., Volpert, T.: Herausforderung Bologna: Reorganisation und IT-Unterstützung als Erfolgsfaktoren einer praktischen Umsetzung, in Seiler Schied, E., Kälin, S, Sengstag, C.: E-Learning - alltagstaugliche Innovation?, Medien in der Wissenschaft, Band 38, Waxmann Verlag, Münster, S.130-140 [Vortrag auf der 11. Europäischen Jahrestagung der Gesellschaft für Medien in der Wissenschaft, Zürich]

Roth, A.: Wie Sie Seminare online halten - Szenarien durchspielen, in: duz - Das unabhängige Hochschulmagazin, Nr.6 vom 30.06.06, Raabe Fachverlag für Wissenschaftsinformation, Berlin

Steinbring, M., Hampel, T., Roth, A.: Classification of Licensing Models for Web Based Systems and Services, in Pearson, E., Bohman, P.: Proceedings of ED-MEDIA 2006 World Conference on Educational Multimedia, Hypermedia & Telecommunications, Association for the Advencement of Computing in Education, 26.06.-30.06., Orlando/Florida, pp.3078-3083

Hampel, T., Roth, A.: Rapid Development of Non-Monolithic CSCL-Applications - About the Benefits of Using a Prescribed Terminology in Web Programming, in: Proceedings of E-Learn 2005, World Conference on E-Learning in Corporate Government, Healthcare, & Higher Education, Association for the Advancement of Computing in Education (AACE), 24/10/05-28/10/05, Vancouver, BC Canada, pp.2095-2102  read online 

Roth, A., Suhl, L.: Plattformübergreifende Architekturen in föderativen E-Learning-Umgebungen, in: Breitner, M.H., Hoppe, G. (Hrsg.): E-Learning - Einsatzkonzepte und Geschäftsmodelle, Physica-Verlag, Heidelberg, 2005, S.143-152

Roth, A., Hampel, T.: Konfigurierbare Softwarekomponenten zur Unterstützung dynamischer Lern- und Arbeitsumgebungen für virtuelle Gemeinschaften, in: Tagungsband zum Workshop GeNeMe 2005 - Gemeinschaften in Neuen Medien, 06.-07.10.05, Dresden, S.373-384

Hampel, T., Roth, A., Kahnwald, N., Köhler, T.: Unterstützung selbst verwalteter Gruppenprozesse in virtuellen Gemeinschaften durch skalierbare Architekturkonzepte am Beispiel der Sifa-Community, erscheint in: Tagungsband zum Workshop GeNeMe 2005 - Gemeinschaften in Neuen Medien, 06.-07.10.05, Dresden, S. 173-184

Hampel, T., Roth, A., Kahnwald, N., Köhler, T.: An Adaptable Platform for Digital Community-Development, In: Mambrey, P., Grähter, W. (eds.): International Reports on Socio-Informatics (IRSI). Special Issue Digital Communities, Vol. 2 Iss. 2. Presented at the 2nd International Conference on Communities and Technologies, 13.-16.06.05, Milano, Italy

Roth, A., Hampel, T., Suhl, L.: Platform Spanning Cooperative Learning - An Integration of Distributed Environments based on Virtual Knowledge Spaces, In: Piet Kommers, Griff Richards (eds.): Proceedings of Ed-Media - World Conference on Educational Multimedia, Hypermedia & Telecommunications, Association for the Advancement of Computing in Education, Montréal, Canada, June 27 - July 2, 2005, 1620-1625

Personal Interests

  • Photography
  • Mountain Biking
  • Martial Arts
  • Single Malt Whisky
  • Travelling